Course name: Business Data Management
Responsible lecturer: Csilla Margit, Csiszár, PhD, associate professors
Aim and content of course: The course includes the understanding of the principles for business data management, data visualisation and dashboard with the usage of Microsoft tools (Excel, Power BI). The subject contributes to improving students’ ability to understand and make strategic business decisions, get practical knowledge in the management of business data. The essential aim is to understand the context of databases, acquire analytical and reporting skills and the application of analytics and evidence-based decision-making in business with IT tools. The corporate practice and the usage of Infographic tools, Excel, Power Query, Power Pivot and Power BI are at the centre of this course.
Thematic description of course content: Terminology of data management. Ecosytem of Big Data, Business Intelligence, Artificial Intelligence. Taxonomy for data analytics. Evolution of data model. Data types. Data sources. Type of analytics. Data management in Excel 365 Visual Storytelling. Data visualisation. Chart editing tools. Web-based tools. Maps. Infographics. Chart choosing guidance in the case of quantitative and qualitative data. MobilApp Case Study. Data analysis by Pivot Tables. Data analytics.: Create and dynamize PivotTable reports with multilevel dimensions. Olympics Case Study Introduction to Power BI. Data Management in Power BI: Power BI Case Study. Load data, design a Data Model and build a Power BI Dashboard. Analyzing data with Power BI. Dashboard, reporting. Multidimensional presentations. Visualization in Power BI. Dynamic Dashboard. Data pre-processing tasks and potential methods. Transforming, cleaning data with Power Query. Create data models with Power Pivot. Netflix Case Study. Business challenges. Data security and cybersecurity. Final project - Power BI Report Presentation.
Course name: Business Economics
Responsible lecturer: Ágnes, Horváth, PhD, associate professor
Aim and content of course: The subject aims to teach students about the concepts, primary forms, and characteristics of companies. Students will learn about the relationship between the company and its external environment, as well as the business management process, mastering the main methodological foundations. They will be able to understand the basic contexts in the operation management of companies, compile relevant information for managerial decision-making, and apply decision support methods appropriately. Their problem-recognition and problem-solving skills develop.
Thematic description of course content: Introduction to business economics and business management. Types of business organisations, business models. Organisational objectives. The business environment, stakeholders of business activity. The market system. Supply and demand: How markets work? Market structures. Operation management. Input-transformation-output process. The factors and costs of production. Pricing strategies - revenues in production. Break-even analysis. Economics and business decision making. Investment appraisal. Sources of business finance. Business strategies. Strategies for growth. Marketing, human resource management. Methods and models of analysis (the 4Ps, Benchmarking, BCG matrix, Gap analysis, 4 corners, PESTEL, Porter’s 5 forces, SWOT). Global business.
Course name: Business Planning
Responsible lecturer: Ágnes, Horváth, PhD, associate professor, Ádám Bereczk, master lecturer
Aim and content of course: To get acquainted with the process, purpose, functions and sub-plans of the business plan, to review the planning methods that can be used during the compilation of each sub-plan. Students will be able to design the processes of business organizations and institutions. During the semester, each student will prepare a business plan for a specific or fictitious enterprise, they will present and discuss it with the other students in the practice course, thus enabling them to use negotiation and presentation techniques for convincing professional discussion.
Thematic description of course content: • Introduction: what is a business plan, and why write one; Looking forward: the business plan as a planning document; • Who reads the business plan: what are they looking for? How do they make funding decisions? • The Business’ Legal Form: major variables: liability, control, taxes; Sole Proprietorships (EV), General Partnerships (kkt.), Limited Partnership (Bt.), Limited Liability Company (Kft.), Company Limited by Shares (Rt.); • Contents: the sub-plans of the business plan and the logical connections between them; • Executive Summary: the company, market potential, major milestones, distinctive competence, financial summary; • General Company Description: business objectives; Is the company a manufacturer, retailer or service business? What customers is it attempting to serve? What is it providing its customer base and how? Where is it located? Where will it do business (locally, nationally, internationally)? • Products and Services: Physical Description; Use and appeal; Stage of development; Research and development effort; • Industry Analysis: Future outlook and trends; Analysis of competitors; Market segmentation; Industry and market forecasts.
Course name: Economic Informatics
Responsible lecturer: Csilla Margit, Csiszár, PhD, associate professors
Aim and content of course: The task of the course is to expand students' IT knowledge, to get acquainted with information technology tools and methods analysing management processes, and to use them at a skill level. The aim of the course is to develop students' logical, system-oriented thinking and analytical skills through the support of IT tools. The course includes the understanding of the principles for business data management, data visualisation and dashboard with the usage of Microsoft tools (Excel, Power BI). The subject contributes to improving students’ ability to understand and make strategic business decisions, get practical knowledge in the management of business data. The essential aim is to understand the context of databases, acquire analytical and reporting skills and the application of analytics and evidence-based decision-making in business with IT tools. The corporate practice and the usage of Infographic tools, Excel, Power Query, Power Pivot and Power BI are at the centre of this course. The course includes the understanding of the principles for business data management, data visualisation and dashboard with the usage of Microsoft tools (Excel, Power BI). The subject contributes to improving students’ ability to understand and make strategic business decisions, get practical knowledge in the management of business data. The essential aim is to understand the context of databases, acquire analytical and reporting skills and the application of analytics and evidence-based decision-making in business with IT tools. The corporate practice and the usage of Infographic tools, Excel, Power Query, Power Pivot and Power BI are at the centre of this course.
Thematic description of course content: 1. Introduction to business data analysis. Data-driven management. The importance of data literacy. 2. Business analytics – Business Intelligence. Data protection, cybersecurity. 3. Microsoft 365 applications. The basic concept of Excel, PowerPoint, Teams, Word. 4. A comprehensive description of the different ways of entering data, types of data. 5. Different forms of data import. Cell references in Excel. 6. Basics of table management and data modeling: Cell formatting. 7. Basics for spreadsheet, filtering, and data sorting. 8. Introduction to data visualization. The basics of effective visualization. Basics of charting. 9. Data visualization with infographics tools. Use of 3D map. 10. Data analysis and automation using functions. Excel functions application areas. 11. Task solution with logical functions , text functions. 12. Data transformation: clean data , text management. Use data validation, fash fill, text to columns. 13. Manage different regional settings. Special use of date and time functions. 14. Profitability calculations with financial functions. Usage of Goal Seek.
Course name: Entrepreneurship
Responsible lecturer: Ágnes, Horváth, PhD, associate professor, Ádám Bereczk, master lecturer
Aim and content of course: The course aims to provide essential knowledge on small business management in general, contributing to the success of established and intended businesses. Students will improve their analytical, planning and decision-making abilities, such as their leadership and communication skills.
Thematic description of course content: 1. Introduction to Entrepreneurship. Small businesses, benefits and drawbacks of entrepreneurship. Driving forces of enterprise growth and enterprise failure. Cultural diversities. 2. Macro and microenvironment of the enterprise. Analysis tools for evaluating the environment. Stakeholders and corresponding theories. 3. The entrepreneur, entrepreneurial motives. Role of the entrepreneur in business, the entrepreneurial profile. Creativity, innovation and entrepreneurship. Brainstorming, mind-mapping, Force-Field analysis, TRIZ methodology, Rapid prototyping. Protecting intellectual properties through patents, trademarks, and copyrights. 5. Idea assessment, the feasibility of entrepreneurial concepts. Feasibility analysis. Primary research techniques. Start-up businesses. 6. Developing and testing the business model. New business planning processes. The Business Model Canvas. Testing the value proposition, business prototyping. Product, customer and revenue model pivots. 7. Strategic management in small businesses 1: Goals and objectives, BHAG, key success factors. Strategy typologies. Strategy formulation, the strategic plan. Balanced Scorecard. The strategic management process. 8. Strategic management in small businesses 2: Collecting competitive intelligence, competitor analysis, Competitive Profile Matrix. Building a sustainable competitive advantage. Core competencies. 9. Business planning. Effective and solid business plans, the “five Cs of credit”. Presenting the business plan, and pitching techniques. 10. Finding, securing and managing financial resources. Managing fixed and variable costs. Using financial statements to guide a business. 11. Scaling the business. Managing the implication for growth. Driving forces of growth, the growth process. Crisis and crisis management. Harvesting and ending the venture. 12. Global entrepreneurship. International cultures and communication. Market entry strategies, modern marketing techniques. Legal aspects of international operations. Franchising and other networking models. 13. Business ethics in small businesses. Social and environmental sustainability of the enterprise. 14. Social entrepreneurship and social enterprises.
Course name: Managerial Economics
Responsible lecturer: Ágnes, Horváth, PhD, associate professor
Aim and content of course: Having finished the course students will understand the functioning and motivational factors of business organizations. They will know the main problems of different economic evaluation and decision preparation methods and they will able to analyze the economic problems with using the most appropriate methods. This course develops those skills that are necessary for comprehension of economic relationships, phrasing of information needs for decisions and elaboration of decision-making aspects, furthermore it develops capability of economic-technical language usage.
Thematic description of course content: Lectures: Introducion to managerial economics. Key measures and relationships. Revenue, cost, and profit. The return requirement as a global guiding principle of business activity. Cost terminology. Cost behavior patterns and cost-volume-profit relationships. Cost curves. Short-run cost functions in the real life. Estimating of linear cost functions. Cost concepts for decision making. Opportunity cost concept in product costing. Product cost variants. Traditional Cost Accounting Methods and the Activity Based Costing method. Break even chart. Break even analysis for single-product companies. Three variants of break even point. Break even points for multiple-product firms and service companies. Using cost-volume-profit models for sensitivity analysis. Fundamentals of business efficiency analysis. The time value of money, time factors. Capital budgeting. The special meaning of net present value and internal rate of return in orthodox cash flow patterns. The ranking problem. Evaluation of unorthodox cash flow patterns. The payback period method. Methods for the economic evaluation of investment projects that have no measurable yield effect. Analysis of profitability. Expressive and deceptive profitability indicators. Measuring problems of profitability. Demand and pricing. Price calculating variants by different aspects. The main causes of the difference between market value and book value of fixed assets. Amortization. The effects of inflation on business profits and business assets. Practical usability problems in business economics and managerial economics.